Back on my retail soapbox

Readers of this blog know that I’ve strongly advocated for iRobot to open up its own retail stores, a la Apple, to better educate consumers about robots for which they have no frame of reference but which seen operating in person would very likely be wowed into impulse buys, particularly around gift-giving time. (The typical mall store may have a Roomba vacuum or Scooba floor washing robot sitting on a shelf, where it looks like a toy in a toy box, instead of the life-improving tools that they a
Read more…