Alternate Reality Gaming: Can we apply the Swarms paradigm to translational medicine?

I haven’t written about serious games in quite a while, but that doesn’t mean the topic hasn’t been on my mind in the interim. The Feb 2008 ACM Communications issue has a cover article entitled “Alternate Reality Gaming”, by Jeff Kim of UWash, Jon Allen of UCSF, and Elan Lee, creative director of two of the pioneering ARGs - The Beast and I Love Bees. As far as I could recall, I had never heard of the concept (but then I’m pushing 60, so who knows what I knew two weeks ago), but googling ARGs
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